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Éric Blais has opinions about branding, marketing, advertising, Québec and politics, which he regularly shares in national publications, on the CBC's Power & Politics and through his regular column in Campaign Canada Click here to access the articles.

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Successful brand building in Québec begins with knowing when to adopt, adapt, or create. That’s our guiding principle, and it’s how we help brands navigate Québec’s complex market with precision, cultural fluency, and a clear path to growth.

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